I have written about different aspects of online tutoring business in
my blogs. In this blog; I have tried to integrate various aspects of social
media which change the equation of online tutoring business completely.
I never touched the subject of
social media emergence in my blogs. The reason is quite simple. I wanted my
blogs to be specifically for online
tutoring dealing with various problems faced by online tutors in designing
and depicting the course curriculum to the children. Now, I know that parents
are the key decision makers for enrollment of children in particular online course. But you cannot
deny the fact that if a child likes something in a glance it is very difficult
for the parents to ignore that and push the child for another alternative.
Hence; the situation is quite tricky because now you have two different sets of
target audience to please. This can be very taxing because the needs of both
the concerned parties are completely different. To avoid this and make things
clearer the social medium is used as a means to achieve the desired goals; and
draw the target audience in a subtle way.
Now since we are talking about
social media let me tell you some staggering facts that deal with social media.
According to an article titled “Social Media; I’ve heard the term, but what does it mean to me, or my business?” according
to the 2012 stats:
- 66 percent of online adults are connected to one or more social media platforms
- 50 percent of social media users say they check in to their favorite networks first thing in the morning
- 45% of social media users are at least ‘somewhat’ comfortable providing credit card details through social media channels
- By 2015; brands will be generating 50% of their web sales through social media and mobile platforms with a projection of $30 Billion
You can read the entire article
by copying and pasting the url mentioned below to a separate browser:
The fact is that you cannot
ignore the impact of social media on online
tutoring. In reality; there are so many things that can be achieved in
online tutoring by integrating social media that it is very difficult to ignore
it in the scheme of things:
- A key feature for marketing: In this age of digital commercialization, do you think online tutoring can survive without viral marketing? If you are probably saying that I know that it is not possible to imagine online tutoring without viral marketing. That would be an utter nonsense. Because with the advent of social media things have changed quite drastically. Normally we would not have seen the comments posted by eminent personalities; but now with the help of social media platform the world has become a smaller place. You can view comments and post statuses on Facebook in an instant thereby promoting you as a brand. So what are the odds of marketing an online tutoring business through this new social buzz? You can bet the results. It can be tremendous.In addition to this, you can even spread awareness by participating through different social media sites: Facebook, Twitter, LinkedIn, MySpace etc. The beauty of each of these networks is that their outlook is completely different with different sets of target audiences using these networks. So for example; you can spread awareness of your blogs on online tutoring through Facebook by posting the subject of the blog and providing a brief outline of the subject along with the link. The readers can then read the blog and post their comments on it. Thereby; increasing the visibility of your brand. You can also post interesting anecdotes, quotes, ask questions and give suggestions on different topics related to your domain. Hence; there is a tremendous marketing potential through Facebook. Similarly for Twitter, there is a separate target audience that uses hash tags (#) with limited characters to depict the idea. Hence, the concept is based on the principle of depicting more through less content. Highlight the subject of your blog in a creative manner, and the response rate grow enormously. You can also comment on different topics relevant to your interests. For LinkedIn; you can build professional contacts by adding them to your profile and highlighting your academic qualification and professional experience in a creative manner. You can even promote your blogs, post comments, ask questions and get feedback from fellow members.
- Use it as a medium to hold conference between fellow tutors: We all know that the entire globe is a very small place especially if you decide to share your experiences and knowledge with tutors from different nationalities. This can be a very enriching experience since, there is no dearth of knowledge amongst tutors and the more you share, the more you learn from them. In addition to this; when you hold such conferences there is going to be a discussion and debate which can enlighten you to different online teaching practices which are normally quite difficult to find. It is also quite necessary to learn about different tutoring styles taught in different countries. This can open up new avenues of growth for online tutoring domain and can enhance the knowledge of the participants.
- Creative ways to share notes with
students: With the help of various social networking sites; it is
possible to upload notes which can be quite useful for students at large.
Not only does it free them from waiting for clarification; but it also
encourages them to ask relevant questions or provide comments through
various social networking sites like, Google docs instantly. This is a
boon for students, as they can now get the required notes instantly and
clarify their doubts quickly. Being online is not option. But it is the
selection of freedom from constrained education. Hence, it is perfect
match for online tutoring.
- An inventive method to keep a check on
student behavior: There are times when students take out their
frustration on different social networking sites about their online tutors or about the
course design. It is a perfect opportunity for online tutors to research
on student’s behavior about a particular course curriculum or particular
method of teaching. It can not only enlighten the tutors about the need of
the hour but also about the different needs of the students of today’s
generation. Hence, social media is an excellent tool to research on
students’ behavior.
Thomas Edison once quoted,
“Opportunity is missed by most people; because it is dressed in overalls
and looks like work.”
Hence, I would conclude this blog
by reiterating the point that the social
media networks have given a tremendous opportunity to online tutors to showcase their
talent; that should not be wasted.
To learn more about PracTutor follow us at: http://www.facebook.com/PracTutor, http://hardik.practutor.com
PracTutor
12806 Townepark Way
12806 Townepark Way
Louisville, KY 40243-2311
United States
